Helping to Shut Down Racism-Sea Witch Botanicals

Helping to Shut Down Racism


It's hard to find kind words for what's happening now. As a multi-ethnic small B Corp, we feel charged to help end racial discrimination, profiling, and injustice to people of color. And before you say "well, white people suffer from injustice, too" - we know. But we also know that you don't really have enough perspective to make that claim. The "Black Lives Matter" movement is usually countered with "All Lives Matter". Nobody's arguing that all lives don't matter, but "Black Lives Matter, Too" is too long and too damn depressing of a statement.

It's said that "a rising tide lifts all boats". So let's start by bringing equality to ALL so we can make a healthier planet for ourselves and future generations.

Today, we are donating 100% of all online profits to the Black Lives Matter movement and the NAACP. We thought long and hard about where to direct our efforts - do we shut down entirely in solidarity, or can we put our efforts to better use?

This is just the start, though. There's so much more that we can do together to help balance the scales of racial injustice. Here are a few starting points.

1. Self-Educate About Racism

We don't know what we don't know until we know it. The same applies to the assumptions that we have about the current state of racism in our country. All too often I hear the term "Racism is dead", but it's far from the truth. Shame must not be placed on someone seeking new knowledge, rather the person who assumes they are all-knowing. 

There is nothing I can say about race that a black person hasn't said better, before, publicly, for our education. It's all out there for us, wherever we're starting in this journey of becoming woke. So please, do these writers and your black friends a favor by picking up one or all of these texts: 

2. Show Restraint When Offering Your Opinions 

I know things are intense right now, but we need to resist the urge to critique the How of liberation efforts and focus on the Why. It is not for the beneficiaries of a white supremacist system to decide how marginalized people should fight for justice. Rather, we must intentionally support racial justice efforts by marginalized people themselves and relinquish the need to control.

Trust that people of color are telling the truth about the reality of racism in this country. Trust that they are fully capable of organizing. Trust that in the fight against white supremacy it is acceptable to assist, and not to lead.

If you are here for racial justice, save your vocal disapproval for the unjust systems in place, and the failure of the ruling class to acquiesce to civil demands for justice. Redirect your energy. Any critique you or I could give would be unnecessary and unhelpful. 

3. Donate to Help Social Justice

I'm 100% serious about relinquishing control. Also, wealth. It must be intentionally redistributed. 

Give your money to civil rights and racial justice organizations that are run by people of color. Regularly. Google for local organizations or find your local chapters of BLM or the NAACP, or ACLU.

Give your money to campaigns created by people of color just surviving as much as you can.  

Give your money to bail protesters out of jail. Right now!!

We cannot stand witness to this nation-wide expression of righteous outrage and delude ourselves into believing the outrage is undue. Therefore, we unite under the oppressed, and we say Black Lives Matter with our words, our dollars, time, and effort, until it stops being a controversial phrase.

 4. Speak Up & Shut It Down

"In a racist society, it is not enough to be non-racist. We must be anti-racist."

-Angela Davis

You don't need to be rich or well-versed is systemic injustice to help lift up people of color. The easiest, and bravest action you can take is to call out racist remarks when you see them, whether they are involuntary microaggressions, or outright dangerous remarks. Try to keep a cool head. If we all work together to call out racism, we can push towards an inclusive, healthy future for all. 


Written in collaboration with Madeleine Ingridsdotter


Priya S
Priya S

Racism …most familiar as I am with being, living outside my home country all my life and yet I find myself a wanderer still. Having been on the receiving end of what people judge you to be… at home and abroad…wether it is where you are from or how rich you seem. It is not in the being silent, a stoic suffering but the strength that is gained through the knowledge that no one can define who you are and you don’t need to prove anything to anyone. To be the change you want in the world… let your inner strength shine through every action and every word delivered not with a curse and a fight but with the calm of knowledge. Change will happen… it is inevitable but the change we need lies in the response we give life to. Stay strong fellow wanderer … we walk together.

Mercedes Wahl
Mercedes Wahl

😭 it’s so hard not to show wrath right now. I am so angry. I am so sad. I am literally sick right now from being so angry. Informing and educating isn’t working. These people know that racism is wrong. They don’t care. Peace and composure to all of us right now.

Dale Jansen
Dale Jansen

All good actions. I would add to the reading list “Native Son” by Richard Wright, anything by James Baldwin and Malcolm X. Professor Howard Zinn is a must.
Take a sociology 101 class to gain an understanding of how social systems are manipulated to keep a very few up, many down and those that are down, fighting each other, totally distracted from how they are being manipulated and therefore incapable of effective resistance.
Raise your kids to be seekers of right and wrong, of knowledge, to listen to others stories, to see hearts and souls, to nurture good deeds and be prepared to fight evildoers. Because it is a war against injustice that must be waged against those who seek power and control.


Both timely and inspiring. Thank you for this.

Leave a comment

Please note, comments need to be approved before they are published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.