What is Green Friday?

As a B Corp and mission-driven business, we turn Black Friday green by donating 100% of the day's profits to environmental nonprofits.

Green Friday is our rebellion against the frenzy of Black Friday consumerism. Instead of feeding overconsumption, we slow down, get outside, and give back by supporting the Earth—while still offering some magical deals along the way.

This year, we're donating to the Whatcom Million Trees Project.