SWB

Are all-natural skin care products actually good for you, or is this just another green-washed wellness fad designed to grow the market value of the beauty industry?

Fire, earth, water, air, and aether. The elements are ancient phenomena that represent the building blocks used to create our universe.

What an exciting summer this has been for my family! On my daughter’s last day of kindergarten, our family of three turned into a family of four as we welcomed...

Whether they’re used as natural remedies, burned during rituals, or selected as ingredients for a spell, plants have been associated with witches since time immemorial.

If you’re looking for an easy, effective, and free way to calm your mind, manage stress, and feel more connected to your body, look no further than grounding.

Have you ever wondered about what kind of ingredients we use to create perfumes, and how they might be impacting your body or the planet?

We have recently had the opportunity to once again upgrade a few of our most frequently used essential oil ingredients!

Call it plant magic, potion-making, herbalism, or gardening; we’ll call it green witchcraft: a school of magic that draws on the power of nature.

Man-made climate change isn’t just devastating our environment—it’s impacting our mental health, too.

We’re excited to highlight a few fellow AAPI-owned businesses who share our values of environmental stewardship in their work. Check them out and give them your support!

Indigenous people in North America experience the highest rates of violence of any group, yet violent crimes across the US and Canada repeatedly target Indigenous women, girls, and gender-expansive people.

On the eve of April 30 each year comes Walpurgis Night, a Germanic celebration of spring, fertility, and witches—as well as the Catholic Saint Walburga.